Our Logo Design Process
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
Exploration
This stage has two steps ;-
1. The Creative Brief / Get to know the client’s business.
Our first stage in the logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase. There is no one-size-fits-all for logo design . A logo is only as good as its representation of a business, so it won’t be effective unless you first know what kind of impression the brand is aiming for. Understand the client’s business, industry , products/services and a list of where the logo will be used.
2. Research Process / Learn about the industry & competitors.
No brand exists in a vacuum. Every company has to contend with the standards of their industry, even if they are doing everything to stand out.
So the next step is to research what kind of logos competitors and industry leaders have. This is referred to as the Industry Discovery phase, and it can mean the difference between a logo that is generic and one that is too far out of left field.
We conduct detailed research regarding the client’s company and industry:
Study design elements: the various colors, fonts and design themes used for the client’s particular industry.
Research about the client’s competitors to get the feel of the market.
Sketches
This is an important step to developing the design concept. Our designers start off by sketching ideas and thoughts on paper. This helps to execute ideas properly. It also allows us to boost the creative process while paying attention to minor details. Sketching allows us to form an idea and come up with original logo design concepts.
Digitization
This involves creating digital drafts of the logo design in vector graphics software . Adobe Illustrator is the most popular choice among our logo designers. We create multiple variations (called Logo Concepts) of the logo design keeping in mind the central theme and purpose while experimenting with various ideas, shapes, angles , colors, typography, etc. We ensure logo design that is scalable and will not lose its touch when resized or printed in one color. Logos are meant to represent your company on multiple platforms -- in print, on your website, on each of your social media business pages, and across the internet as your business grows. You want a logo that can be blown up super large for a billboard, but also scaled down for screening onto the side of a pen.
Reviews
Once we created multiple variations (called Logo Concepts) of the logo design, we present logo concepts to client for approval and selection of their prefered concept. We usually show the client three to five strongest logo concepts, depending on the logo design budget/package purchased from us. We then refine your prefered/choosen logo design concept with feedback from you until we achieve your perfect Logo. Through feedback and refinement, eventually your logo will evolve into something great . Our designers are execellent in interpreting and acting on client feedback
Final Logo
At this point, client should be very impressed with the outcome from the review process and given final approval. With your logo finalized, it’s time to deliver your final files! The delivery package will include logo source files and a style guide. Generally we include basic variations of the logo, such as full color, black, white and monochrome. Final files includes (vector & raster) e.g. AI, ESP, PNG, JPG etc.
